I’m a customer-centric design researcher and strategist who builds winning products & services by leveraging UX research to understand latent human needs and desires.
Creating connected in-vehicle experiences to help drivers acclimate to hands-free driving
Research Lead - Service Design, Strategy, UX/UI, Brand
Building out the digital strategy for the best-selling vehicle in America
Research Lead - Strategy, UX/UI
Defining an AV commute service to enhance urban living in traffic-riddled Austin
Design Lead - Service Design, UX/UI
Designing a learning program to acquaint customers with over-the-air updates
Design Lead - Service Design, UX/UI, Experience Design, Brand
Launching and scaling a national movement to rethink the potentials of urban infrastructure
Design Lead - Strategy, Service Design, Participatory Design, Brand
Envisioning a new category of urban living in the Saudi real estate development space
Design Lead - Strategy, Spatial Design, UX/UI, Experience Design